SIRI: The Satellite Empire Under Siege – Can Sirius XM Survive the Streaming Wars?
Sirius XM is a cash-generating machine trapped in a millennial's nightmare - stuck between aging Boomers and Tesla-driving Gen-Z'ers who think satellite radio is as outdated as cable TV. Trading at 7.7x EV/EBITDA while Spotify commands 29x, SIRI looks cheap for a reason. But don't count out this wounded warrior just yet.